Nike was led by a band of misfits - it was all about the culture. Question why things are done a certain way and do it differently if it makes sense to.
Tell the truth and negotiate based on truth.
Enter negotiations knowing at what point you will walk away.
Never give up or at least, have the spirit to go on because you’re passionate about what you do and know you’re going to give it your all.
Travel the world and find opportunities.
Think about what you'll do to save your company's culture (e.g. not going public on the stock exchange).
Experiment and innovate continuously.
Having a grand vision for cracking China or taking over their biggest competitor Adidas.
Adversities Nike overcame
Running on float. Not having a bank to lend them money.
Losing their loan by a bank who then asked the FBI to investigate them for fraud.
Lying to their Japanese export funder by using their funds to finance their own factory. But then owning up to it.
Being sued by Onitsuka for breaching contract and counter suing in the US.
Being slapped with a tax bill of $20 million brought about by jealous competitors.
Convincing stockists to buy shit (early) models of shoes based on track record and honesty.
